(NSI News Source Info) November 10, 2008 - New Delhi: Many were pleasently surprised to see the poster of Rab Ne Bana Di Jodi inside cinema theatres. The reason being that it was actually two posters in one. Something remniscent of fancy school stationery.The process used is known as lenticular printing. Though lenticular posters may seem to be a novelty, it has been in use for quite some time. From the 1959 classic Ben Hur to The Mummy, a number of films have used this technology for promotional purposes, though most being in the sci-fi and fantasy genre.
First time on the web: An exclusive look at the animated poster of Rab Ne Bana Di Jodi.
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